Insight Alerts are Zointly's proactive notification system. Instead of running a new analysis every week to check if anything has changed, Alerts monitor your data continuously and surface significant shifts automatically. This guide explains every alert type and how to configure them for your workflow.
Alert Types
Demand Surge Alert
Triggers when an opportunity's Demand Score increases by more than a configurable threshold (default: 1.5 points) between two consecutive analysis runs on the same dataset. This usually indicates a product change, a new competitor feature, or an external event driving new user pain.
New Signal Alert
Triggers when a new opportunity cluster emerges that wasn't present in your previous run. Particularly useful for catching emerging issues early — when a new integration breaks or a workflow change creates unexpected friction, this alert fires before the ticket count explodes.
Priority Shift Alert
Triggers when the relative ranking of your top opportunities changes significantly. If Opportunity A was #1 last quarter and has dropped to #4, that's worth knowing — it might mean users have found a workaround, or a competitor has shipped the feature.
Score Drop Alert
The inverse of a Demand Surge — fires when demand for an opportunity decreases significantly. Often indicates that a feature you shipped is actually resolving the underlying need, which is worth celebrating and documenting.
How to Configure Alerts
- Navigate to your Dashboard and open an existing analysis report.
- Click the bell icon in the top-right corner of the report.
- Select the alert types you want to enable for this analysis.
- Set your sensitivity threshold (how large a change triggers the alert).
- Choose delivery: in-app notification, email digest, or Slack webhook.
Pro tip: Set up a weekly scheduled re-analysis on your most important dataset, then let Alerts notify you of changes. You get continuous monitoring without any manual effort.
Interpreting Alert Emails
Each alert email includes: the alert type, the specific opportunity affected, the before/after scores, and a direct link to the Evidence tab for that opportunity. Click through before forwarding to your team — understanding why a score changed is just as important as knowing that it changed.
"We use Alerts as our early warning system. If a demand score jumps before we ship something, we know we need to accelerate. If it drops after we ship, we know we actually solved the problem."